About Us

Ideal World is a 3rd generation family-run business that has been captivating children's imaginations since 1936, making it one of South Africa's leading toy and baby distributors. We offer a wide range of brands and products that focus on quality, variety, innovation, and affordability.

Our strong logistical capabilities and business-friendly order processes make it easy for retailers of all sizes to do business with us. Whether it's small independent stores or national chain stores, we have the capacity to supply all retail outlets throughout Southern Africa.

In addition to our own extensive range of products, we are also the brand custodians for leading international brands. From board games, bicycles, baby gear, toys, educational games, and stationary we offer a diverse selection of products that inspire joy and discovery in children. Our products aim to transport children to imaginative worlds and create a wondrous time of fun, learning, and happiness, while allowing parents to enjoy the experience of watching their child grow.

Our philosophy at Ideal World is centered around inspiring curiosity, promoting learning, and sparking endless joy. We believe that our product should not only be fun to play with but also encourage imagination, creativity, and cognitive development. We understand that play is an essential part of a child's growth and development, and we take pride in offering products that create endless possibilities for exploration and discovery.

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